In the forecast period, demand for premium beauty and personal care products is expected to show sustained but moderate growth in retail volume terms. The Central Bank of the Dominican Republic (BCR) projects that by 2024 GDP growth levels will be on a par with pre-pandemic levels, supporting a recovery in consumer purchasing power, with an expansion in higher-income groups.
Dominicans are increasingly using beauty and personal care products not only in search of improvements in their appearance, but more frequently to feel good about themselves. Mental health, wellbeing and health prevention are concepts that are increasingly internalised by younger generations of consumers.
Increasingly, consumers tend to place greater value on opinions regarding the effectiveness of beauty and personal care products when they are expressed by real, ordinary people, and particularly when consumers share their experiences in a natural and spontaneous way. Certain brands are actively tapping into this behaviour, such as Vichy, which has created virtual spaces in which consumers can share their experiences on topics such as skin care, hair care or more specific topics for certain demographics such as menopause.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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