The demand for premium beauty and personal care in Austria is expected to remain resilient over the forecast period, with sales projected to grow at a steady pace in constant value terms. Growth is likely to be slightly stronger than that of overall beauty and personal care, supported by rising average unit prices and an ongoing stream of new product launches positioned at premium price points.
Premium lipstick is forecast to be the most dynamic category within premium beauty and personal care over the coming years. Social media platforms will remain central in driving visibility and consumer engagement, particularly through the efforts of both established luxury brands such as Dior, Givenchy, Chanel and Yves Saint Laurent and newer, celebrity-backed labels including Huda Beauty, Fenty Beauty by Rihanna, Rare Beauty by Selena Gomez, and Haus Labs by Lady Gaga.
Innovation in packaging and sustainability is set to play an increasingly influential role in premium beauty and personal care over the forecast period. Refillable packaging, already visible in premium colour cosmetics, is expected to become more widespread, especially among manufacturers seeking to align with eco-conscious consumer values.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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