Premium beauty and personal care is forecast to grow at a moderate pace in 2025, driven by rising skin health awareness, online access to global brands, and growing demand for science-based efficacy. Consumers in tier-1 cities, such as Karachi, Lahore, and Islamabad, will lead this shift, especially within premium facial skin care and fragrances.
Digital and social commerce will drive the premium segment’s next phase of expansion in Pakistan. Consumers increasingly look to beauty influencers, TikTok “dupes vs.
Innovation in the premium space will focus on dermatologist-backed formulations, tech-integrated beauty, and sustainability claims. Products offering visible results in minimal steps, including overnight peels, multi-acid toners, or all-in-one creams, are expected to dominate new product launches.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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