Skinification will likely remain the primary source of growth in premium beauty and personal care. Swedish consumers are expected to seek more ingredient-led, multifunctional solutions across all categories of premium beauty and personal care—from SPF-infused facial serums to barrier-repair body creams to make-up with hydration or anti-ageing benefits.
Omnichannel retail strategies and social media discovery will likely continue to shape premium beauty and personal care over the forecast period. Consumers are increasingly shifting between digital and physical touchpoints, learning about products through short-form content, testing products in-store, and ordering through online pharmacies or the online platforms of beauty specialists.
Innovation in premium beauty and personal care will likely remain focused on functionality, research-backed claims, and convenience. Functionality and research-backed claims will remain central with consumers increasingly looking for high-performance products that deliver visible results and long-term skin benefits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!