Sales of premium beauty and personal care products are set to continue rising throughout the forecast period. Growth in the premium segment is expected to be driven by the proactive efforts of retailers and leading manufacturers.
Innovation in premium beauty and personal care is set to focus on personalised offerings, cutting-edge technology, and a deeper alignment with evolving consumer needs and preferences. Premium colour cosmetics and skin care are expected to see stronger development over the forecast period compared to previous years.
Premium fragrances are expected to maintain their upward trajectory across the forecast period, fuelled by consistently strong consumer demand, heightened media visibility, and a continual influx of new product launches. In addition, the category is forecast to see an expanded range of niche fragrances, which are particularly popular in Georgia.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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