As the premium segment is mature and society tends to be ageing, brands will focus on building emotional values over the forecast period. In premium skin care, brands are introducing products and developing new stories which relate to consumer's lifestyle and wellbeing.
A growing number of consumers engage with brands that help them to express their tastes and reflect their individual personality and uniqueness. This trend is embraced by young consumers and will be increasingly seen in beauty and personal care products over the forecast period, and especially fragrances, bath care and skin care.
Aesthetic medicine is prevalent and affordable in Taiwan, but it is also a relatively young trend. A growing number of consumers consider aesthetic medicine to be as important as skin care products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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