Premium beauty and personal care in Switzerland is projected to post steady, moderate retail value (constant 2024 prices) growth over the forecast period. The owners of premium brands will continue to position them as aspirational, “must-have” offerings that offer the latest in technology.
Swiss consumers are expected to be increasingly concerned about the safety of the products they apply on their skin, haor and body in general. Therefore, manufacturers and retailers of premium beauty and personal care products are ideally positioned to address and appeal to consumers’ high concern over skin care, allergy problems and general health and wellbeing.
Formula innovation and the development of multifunctional products are expected to gain importance in premium beauty and personal care in the short to medium term. Swiss consumers are increasingly interested in holistic beauty, focusing not only on their appearance, but also on their wellbeing.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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