Premium beauty and personal care in Ireland will expand at a slower pace over the forecast period, though will still achieve solid growth in current value terms. This reflects a stabilisation after the strong post-pandemic rebound, with growth now driven more by sustained demand for high-quality, skin health-focused products than by sharp price increases.
The forecast period will see rising demand for science-led and dermocosmetic products within premium beauty and personal care. Irish consumers are increasingly looking for clinical efficacy, dermatologist-recommended brands and targeted treatments for concerns like ageing, sensitivity and pigmentation.
Over the forecast period, innovation in premium beauty and personal care in Ireland will focus on hyper-personalisation, science-backed actives and multi-benefit formulas. There will be a greater and growing prevalence of AI-driven skin care diagnostics, at-home devices and clinical-style products tailored to individual skin needs.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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