As the economy is set to recover over the forecast period, sales of premium ranges will benefit, with a growing number of consumers shifting from mass to premium offerings. This is set to especially benefit celebrity products, which are becoming increasingly popular through TikTok and are considered aspirational by younger consumers between 16 and 25.
Sustainability claims will become increasingly important across the forecast period, with consumers looking for eco-friendly options while innovations focus on recyclable packaging and eco-friendly ingredients. Refillable goods will also become more prominent.
In search of the best and long-lasting results, key players in the premium landscape are launching electronic devices, especially within skin care and hair care. For example, Foreo, which offers luxury skin care and oral accessories, has launched more devices to be used with serum and premium face masks, said to improve the use of the products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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