The Vietnamese population is projected to enjoy a rapid growth in income levels over the next five years, propelled by the substantial increase in Foreign Direct Investment (FDI). This surge in FDI is anticipated to create a plethora of job opportunities, providing individuals with enhanced avenues to earn income and boost the country's economic development.
When investing in premium beauty and personal care products, Vietnamese consumers prioritise both efficacy and the narrative behind each product. The stories associated with these products significantly influence purchasing decisions.
While new consumers typically prioritise purchasing premium beauty and personal care products at store-based outlets to receive high-quality services and consultations, they tend to develop loyalty to premium brands thanks to membership perks and special treatments. With busier lifestyles and rapidly rising income levels, even in suburban and rural areas, Vietnamese consumers are shifting towards convenience and fast shopping methods.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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