Sales of premium beauty and personal care are projected to see dynamic growth in value terms (at constant 2024 prices) over the forecast period. This growth is expected to be fuelled by rising disposable incomes which should enable more consumers to trade up to premium brands.
Premium brands are aggressively expanding their presence on e-commerce platforms, leveraging daily livestreams to engage with consumers, highlight product benefits, and provide real-time consultations. To attract and excite buyers, they frequently offer mini-sized gifts with purchases, allowing consumers to experience the product before committing to full-size versions.
Personalisation is expected to become a prominent trend across premium beauty and personal care over the forecast period, with AI and other new technology opening doors to manufacturers to tailor their products and marketing to the needs of specific groups or individuals. For instance, personalised packaging, featuring local place names or customised consumer names for gifting, has become highly attractive to young consumers in the premium beauty and personal care market.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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