Despite the falling population, premium beauty and personal care in Japan is set to see a positive retail value CAGR at constant 2024 prices in the forecast period, driven by a series of strategic entries and expansions by luxury brands, alongside announced price increases by premium brands. Noteworthy entries into the domestic market include Van Cleef & Arpels, Burberry Beauty, La Beauté Louis Vuitton, and Bottega Veneta, which will contribute to a continued trend of rising unit prices.
In 2025, prominent premium and luxury beauty brands, such as Shiseido, ÍPSA, Clé de Peau Beauté, Decorté, Yves Saint Laurent, Shu Uemura, and Chanel, have announced price increases for their flagship skin care products, indicating a continuing trend of unit price growth moving forward. Adding to this, Prada Beauty launched its first eye cream in March 2025, marking another example of a luxury brand entering and expanding in the market, which will contribute to the rising price trend.
Premium fragrances in Japan is set to continue its retail value growth trend at constant 2024 prices in 2025, and indeed throughout the forecast period, driven by new entries of luxury brands, and increased investment in fragrances. This ongoing enthusiasm is evidenced by Van Cleef & Arpels launching its first fragrance in Japan at Takashimaya Shinjuku in March 2025, and Bvlgari establishing a permanent sales corner for its Allegra collection at the same venue in the winter of 2024.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!