Premium beauty and personal care in Malaysia is projected to post incrementally fast double-digit retail value (constant 2024 prices) growth over the forecast period. Growth is set to be led by premium colour cosmetics, premium fragrances, premium skin care and premium adult sun care.
Malaysia is predicted to see a rising number of premium beauty and personal care players launch new products that cross categories. For example, the offer of Estée Lauder Malaysia’s Mac is widening to include more skin care ranges, such as Mac Hyper Real Serumizer Eye, which aims to create luminous eyes with a radiance-boosting eye treatment.
The forecast period is set to see yet more luxury shopping districts and malls open in Malaysia. Malaysia is seeing a soaring number of standalone beauty and personal care stores opening their doors in the country, with rapid expansion fuelled by renewed demand in the post-Coronavirus (COVID-19) pandemic period.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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