Premium beauty and personal care is expected to see steady growth in value terms (at constant 2024 prices) over the forecast period, although growth is unlikely to hit the highs observed in the last two years. Among the main drivers of growth are expected to be the evolving tastes of Italian consumers who are increasingly looking for products with advanced formulations and natural ingredients, but also their traditional appreciation for luxury when it comes to beauty and personal care.
Over the forecast period, premium dermocosmetics in Italy is expected to become increasingly important, supported by the growing attention being paid by consumers towards skin health and the search for effective, safe products supported by scientific evidence. The link between cosmetics and dermatology will continue to strengthen, among an audience who are increasingly attentive to the quality of formulations and professional advice in choosing the most suitable treatments.
Innovation within premium beauty and personal care in Italy is expected to follow the evolution of consumer expectations and an increasingly close balance between effectiveness, experience and sustainability. The concept of luxury will no longer be linked only to the exclusivity of the brand or the prestige of the packaging, but to a combination of concrete results, personalisation and wellbeing.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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