Premium beauty and personal care is expected to record strong growth in retail volume and constant value terms over the forecast period. New product launches and the rising disposable incomes of younger adults will bring more consumers into the premium segment.
In the upcoming years, it is anticipated that Generation Z will be the leading demographic driving growth in premium beauty and personal care. Younger Bulgarians typically have a higher disposable income than older consumers, due to lower expenses, whilst premium goods tend to be highly desirable in this group.
Sustainability is anticipated to be the main area of innovation in the forecast period, specifically in product packaging. Many brands already offer refill packages for products in categories such as hair care, skin care, and bath and shower.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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