Premium beauty and personal care is expected to see a positive retail value CAGR at constant 2024 prices in China in the forecast period, with small increases anticipated across all categories. Premium brands are continually launching innovative products, focusing on benefits and ingredient efficacy, such as anti-ageing, deep nourishment, and targeted care.
Premiumisation is expected to drive above-average value growth (at constant 2024 prices) for baby and child-specific products in China in 2024, amidst volume pressure. Due to the continued decline in the birth rate, volume growth is expected to remain a challenge.
With technological advances, more brands are using AI, big data, and skin analysis to offer personalised skin care and beauty solutions. Consumers can already customise products based on their skin type, habits, and environmental factors, which will encourage more brands to focus on precision and customisation alongside standard products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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