Retail value sales of premium beauty and personal care are expected to see growth over the forecast period. In 2025, premium beauty and personal care products are expected to slightly outperform mass products, due to the continuation of trends observed in 2024.
One of the main growth drivers for premium products in 2024 was the development of health and personal care stores, such as Kruidvat and Medi-Market. Indeed, these retailers featured more and more premium dermocosmetics and applied aggressive promotion strategies for brands such as Avène, La Roche-Posay and Vichy.
Premium domestic manufacturers such as Ray and Wondr are set to keep developing over the forecast period. Both players are also retailers, and expanded their omnichannel strategies (e-commerce and physical stores) in 2024.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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