Premium beauty and personal care in South Korea is expected to see slow and stable retail growth rates at constant 2024 prices in the forecast period, with a stronger CAGR anticipated in the forecast period than was seen in the review period. The premiumisation trend, consumers’ strong interest in skin care, and the growing presence of premium K-beauty brands in the global market are likely to be key growth drivers.
Premium men’s skin care is anticipated to continue to struggle to achieve value growth at constant 2024 prices in the forecast period. Despite strong interest amongst Korean men in grooming, and the launch of various brands and new products, sales in premium men’s skin care remain underwhelming, and the review period constant value decline is set to continue.
Premium face masks is expected to return to a better performance in the forecast period, with a slowing of the rate of decline in retail value terms at constant 2024 prices. Leading this trend is likely to be Biodance Collagen Face Mask, which won two awards in the mask pack category at the 2024 Olive Young Awards, and the face mask pack category at the Global Awards.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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