Sales of premium beauty and personal care are expected to rise over the forecast period. A key driver of growth in the premium beauty market will be the continued increase in purchasing power, especially as consumers emerge from financially uncertain times.
The growth of dermo-cosmetic products and premium oral care items available in pharmacies is expected to continue during the forecast period. Consumers, particularly the ageing population, are becoming more aware of the ingredients in their personal care products and are seeking trusted, high-quality solutions for their skin and dental health.
As premium beauty and personal care evolves, personalisation will become an increasingly important consumer engagement driver. For example, niche fragrance brands like SuperZ are capitalising on personalised fragrance experiences, offering guidance in smaller, more intimate groups to create a tailored scent profile for each individual.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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