The Danish economy is expected to continue strengthening in 2025 and beyond, with the National Bank of Denmark forecasting moderate inflation, growing GDP, rising real wages and increasing private consumption. Combined with improving consumer confidence, these conditions will boost premium beauty and personal care during 2025 and over the rest of the forecast period.
Natural beauty will remain a prominent trend in premium beauty and personal care over the forecast period, with sub-trends such as organic and vegan products continuing to develop. Additional demands are also likely to gain momentum, including cruelty-free claims and sustainable packaging with reduced plastic and waste.
E-commerce is expected to remain the fastest-growing distribution channel within premium beauty and personal care as Danish consumers continue to embrace the convenience and attractive prices of online shopping. However, the increasingly competitive environment means that low prices alone are no longer sufficient.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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