Purchasing power is set to remain strong across the forecast period, driving growth of premium products as consumers will be more willing to trade up in areas such as skin care, sun care and colour cosmetics. Plenty of premium brands are affordable for consumers, and once tested, a significant portion of consumers do not want to trade down.
Increased demand for high-quality hair care products is forecasted to drive both professional salon hair care and premium hair care across the forecast period, making hair care a leading category in premium beauty and personal care. Followed by a shift in conscious skin care routines, consumers are likely to start incorporating professional high-value hair products created for various hair types and characteristics rather than multi-type mass products.
As consumers demand added value and benefits for an affordable premium price, innovation in premium beauty and personal care is expected to evolve further. Brands and laboratories will launch new products and formulas that ensure product exclusivity, value for price and competitive market position.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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