Premium beauty and personal care in the US is expected to see a solid positive single-digit value CAGR in the forecast period in constant value terms. However, varying rates of success will be seen dependent on the category, as consumers will continue to be intentional about where they choose to prioritise spending versus cost-cutting.
In 2025 and beyond, healthy ageing and personalised preventive care will be central to consumers’ priorities, as they increasingly seek companies with comprehensive product portfolios that align with their long-term beauty, health, and wellness goals. According to Euromonitor International, wellness will have the most significant and far-reaching impact on industries and consumers in the coming years.
From a product development standpoint, the coming years are poised to be highly transformative for premium beauty and personal care brands, especially as competition from mass players drives premium brands to better justify the value of their products at higher price points. L'Oréal, for example, has been strategically advancing in the beauty science space to reinforce its position as a leading innovator.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!