Value sales of premium beauty and personal care (at constant 2024 prices), particularly the largest category of premium skin care, are predicted to remain robust, with consumers continuing to search for effective and luxurious products over the forecast period. Brands that can successfully cater for the evolving needs and preferences of this discerning market will thrive.
Already owning premium brands such as Sulwhasoo, AmorePacific launched a new brand in January 2024 called AP Beauty (Apex of Skincare). This included a modernised product aesthetic, and new AP stores in Korea.
Hong Kong's premium brands have a valuable opportunity to leverage the rising consumer interest in sustainability by focusing on creating "clean" and "conscious" product formulations. Beyond featuring a "natural" label, brands are now expected to change how they approach this trend in terms of prioritising ingredients that deliver demonstrable results, while considering their impact on both the environment and consumers’ health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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