Sales of premium beauty and personal care products are expected to rise in constant value terms (at 2024 prices) in Kazakhstan during the forecast period. Consumers increasingly view self-care as an investment in their health, wellbeing, and inner confidence, fuelling a growing commitment to premium brands that offer not only cosmetic benefits but a means of tapping into a certain, aspirational lifestyle.
Multifunctional products that deliver a variety of benefits are increasingly favoured by consumers. Popular innovations include eyeshadows infused with skin care ingredients, and foundations that incorporate SPF protection and moisturising properties.
The forecast period is expected to see a wave of innovation in product textures and formats across the premium beauty and personal care market. Consumers can look forward to the introduction of ultra-light formulations, innovative gel-oil hybrids, and products featuring cryo- or thermal effects, all aimed at enhancing the sensory experience of daily beauty rituals.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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