Premium beauty and personal care is projected to see steady growth over the forecast period with demand likely to remain relatively stable. With inflation easing, value growth is expected to be more modest in comparison to the last few years of the review period.
One of the features of premium beauty and personal care products in comparison to cheaper alternatives is the usage of sustainable ingredients and the commitment to ethical practices. Consumers who support sustainable practices are also often willing to pay the extra premium for these products.
Innovation withing premium beauty and personal care is expected to focus on maintaining quality and efficacy, features which give these products the edge over mass alternatives. These are some of the key product features which are most appealing to consumers of premium products and are also why people are willing to pay a premium price for them.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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