In premium beauty and personal care, functional benefits alone are no longer sufficient to drive sales. Brands are increasingly seeking new avenues to connect with consumers, emphasising emotional values such as internal health benefits in purchasing decisions.
The beauty industry is witnessing a significant transformation towards inclusivity and community involvement, largely influenced by the preferences of younger and socially aware consumers. This shift goes beyond superficial marketing tactics, shaping the fundamental development strategies of beauty brands.
The current landscape of beauty and personal care in Australia reflects a notable shift in consumer behaviour, particularly among younger demographics such as Generation Z and Generation Alpha. There is a clear trend towards premium beauty, driven by a heightened focus on self-care and personal wellbeing.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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