Premium beauty and personal care is expected to see growth in total current value sales pick up in 2025. This is partly because unit prices have recently increased following the hike in the VAT rate in Israel from 17% to 18% at the start of the year.
Premium skin care is projected to be the second most dynamic of the main premium beauty and personal care categories in current value growth terms over the forecast period. This is partly due to strong loyalty towards well-established brands among older women, who are generally reluctant to make changes to their skin care routines once they have found products they trust.
Rising concerns about the potential health hazards of synthetic chemicals widely used in beauty and personal care products will continue to bolster demand for premium varieties that are mainly or entirely composed of natural ingredients over the forecast period. Interest in such options will be further strengthened by the desire of many Israelis to reduce the environmental impact of their lifestyles.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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