Premium beauty and personal care is anticipated to continue to demonstrate dynamic current value growth throughout the forecast period, with a similar CAGR to that seen in the review period. Premium fragrances and skin care are expected to remain dominant, and will therefore remain the main focus for players.
The growth anticipated for premium beauty and personal care in Romania is set to be driven by heightened consumer awareness of and growing demand for effective premium products. Some consumers who currently purchase products in the upper mass segment are likely to shift towards premium offerings due to the marginal price difference, and the superior benefits associated with premium beauty and personal care products.
In the forecast period, innovations within premium beauty and personal care are expected to cater to consumers’ desire for effective products. For instance, in skin care, new offerings will focus on various formulations featuring potent ingredients, and the expansion of skin care routines, with the inclusion of serums and solutions addressing skin imperfections, particularly targeting younger consumers.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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