Premium beauty and personal care is anticipated to continue growing in retail value terms over the forecast period, driven by the emergence of new products and brands and the rising purchasing power of Romanians. Premium fragrances and skin care are expected to remain dominant and will therefore remain the focus for players.
In the upcoming years, it is anticipated that Generation Z will be the leading demographic contributing to the growth of premium beauty and personal care. Generally, younger Romanians have a higher disposable income due to lower expenses and fewer financial commitments.
Sustainability is anticipated to be the main area of innovation over the forecast period, specifically with regards to packaging. Many brands already offer refill packages for products in categories such as hair care, skin care, and bath and shower, but more premium brands will make refills available in the upcoming years.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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