Premium beauty and personal care is projected to see double-digit growth in value terms (at constant 2024 prices) over the forecast period, despite the more conservative economic projections. Mexican consumers remain willing to purchase products in this tier despite prevailing economic uncertainty.
As the digital age progresses, premium beauty brands are being compelled to reinvent their engagement strategies in order to maintain their prestigious image and resonate with a tech-savvy audience. L'Oréal Groupe (GBO) is one of the companies leading this transformation by introducing virtual try-on services across its brand portfolio, including Lancôme, with it allowing consumers to digitally experience products before making a purchase.
The premiumisation of mass-market products presents a significant challenge for established premium beauty and personal care brands. The growing popularity of dupes, which are affordable alternatives that closely resemble high-end products, is gaining momentum.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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