Over the forecast period, premium beauty and personal care is expected to maintain a positive trajectory, although growth will slightly decelerate. As incomes rise steadily, premium options will be seen as an achievable upgrade, especially for products that align with personal health goals or daily routines.
Premium dermocosmetics are projected to see significant momentum, driven by consumer interest in skin health and ingredient transparency. While pharmacies continue to be a trusted distribution channel, brands are anticipated to pursue broader placements, particularly online and in specialist health and beauty stores, to satisfy demand.
Despite concerns regarding tightening EU regulations and slower approval processes, innovation in functionality is expected to grow. Consumers are seeking products that seamlessly integrate into their busy lives – multifunctional creams with SPF, tinted serums with anti-ageing properties, or fragrance-infused skincare.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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