Having surged in 2024, the rate of growth in retail constant value sales of premium beauty and personal care will slow significantly but remain robust in 2025, underpinned by a growing number of local consumers switching from mass offerings and the ongoing emergence of the prestige segment, particularly in fragrances. Strengthening demand for dermatological products, particularly among younger consumers, will also play a role in this.
Sustainability will remain a key trend in premium beauty and personal care during the forecast period. Premium brands have long prioritised the search for higher quality and highly effective active ingredients, and this is set to form the core of marketing campaigns during the forecast period as brands look to expand their customer bases and build loyalty among a wider group of consumers.
During the forecast period, the leading players in premium beauty and personal care are expected to continue taking steps to restructure their approach to sales and marketing by incorporating new distribution channels into their existing strategies. In particular, the omnichannel approach is expected to continue being adopted by a wider group of companies and brands, revolutionising how these players manage their retail distribution.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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