Premium beauty and personal care is set to maintain its upward trajectory throughout the forecast period. Growth is expected to outpace the historical average, partly due to the post-pandemic rebound effect, as consumers return to routines and experiences that bring them joy and a sense of self-care.
While there is space for niche and local premium brands, multinational corporations are expected to retain a competitive advantage in the coming years. Their scale allows for consistent innovation, global product roll-outs, and significant marketing investments – all of which are essential for maintaining consumer interest and securing shelf space.
Retail e-commerce saw explosive growth during the pandemic, but subsequently experienced a slowdown or even slight contraction for premium beauty and personal care products. Over the forecast period, however, this channel is expected to rebound.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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