Premium beauty and personal care is expected to enjoy ongoing robust growth across the forecast period.
Hair care will likely continue to benefit from an increased interest in hair and scalp health, with scientific positioning, sophisticated formulas, and results-oriented ingredients becoming ever more popular. The new Nioxin Pro Clinical developed by Wella will encourage consumers to invest more effort in their home hair care routines, thereby raising their awareness and attentiveness towards hair health.
The current landscape of beauty and personal care reflects a significant shift in consumer behaviour, especially among younger demographics such as Generation Z and Generation Alpha. Social media plays a vital role for beauty brands in building communities, fostering a sense of authenticity, and enhancing product visibility; thus, companies are refocusing their efforts to attract sales from this consumer audience – including in the premium segment.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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