Premium beauty and personal care in Singapore is expected to see a moderate retail value CAGR at constant 2024 prices in the forecast period, with sales set to rise across all categories. Premium baby and child-specific products is set to see the strongest increase in sales.
In premium beauty and personal care, “natural” is often synonymous with luxury, reflecting a widespread belief that plant-based or minimally processed ingredients offer superior gentleness and efficacy. Singaporean consumers, keenly attuned to issues of health and sustainability, gravitate towards labels which emphasise ethically-sourced botanicals and environmentally-friendly production methods.
With economic uncertainties prompting many shoppers to consider cost-effective alternatives, premium beauty and personal care brands are doubling down on innovation to sustain their appeal. Rather than competing solely on packaging or celebrity endorsements, companies are investing in ground-breaking technologies – such as AI-driven skin care diagnostics, advanced ingredient encapsulation techniques, and adaptive product textures that respond to environmental stressors.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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