Colour cosmetics in China is expected to see a low single-digit retail value CAGR at constant 2024 prices during the forecast period. Only low growth is anticipated as the category has already achieved a high level of penetration – instead of incremental competition, players are likely to be more focused on share maintenance.
With mass colour cosmetics set to maintain a better value growth performance than premium colour cosmetics in the forecast period, mass brands are expected to further encroach on the shares of premium brands as the trend of consumer downgrading continues. Sales of mass colour cosmetics overtook those of premium products in 2024, and the gap is expected to widen over the course of the forecast period.
In China, colour cosmetics are being revolutionised towards multifunctionality and highlighting natural radiance. Multi-purpose make-up lotions that can be used as blusher, lipstick, and eyeshadow, and make-up primers that even out skin tone and provide coverage and shine, are some of the products that have excelled in recent years.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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