Colour cosmetics is poised to see more dynamic growth in value and volume terms from 2025 onwards, with an evolving consumer base who are keen to explore new styles and ideas. The trend towards natural looks that has gained prominence since 2020 is expected to persist but with a twist, with lightweight foundations with subtle illuminating tones that enhance a person’s natural glow likely to gain popularity.
The premiumisation trend within mass beauty and personal care, particularly in colour cosmetics, is reshaping consumer behaviour in Mexico. While the growth of premium colour cosmetics is expected to be fuelled by improvements in the economy, including rising wages and an influx of wealthier immigrants, many consumers still find these products to be inaccessible.
In the beauty industry, dermocosmetics and clinically tested products that offer added skin care benefits are increasingly in demand, and this trend is expected to strengthen within colour cosmetics as consumers look for more from the products they buy. Therefore, colour cosmetics that combine high-quality ingredients with affordability are poised to become market leaders.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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