Sales of colour cosmetics in Kazakhstan are expected to rise in constant value terms (at 2024 prices) over the forecast period. While volume sales are projected to remain flat, value growth will be driven by a shift towards higher-priced products.
With rising disposable incomes and urbanisation, Kazakhstani consumers are increasingly seeking out premium and international brands in colour cosmetics. Products with added value - such as hydrating lipsticks, vitamin-infused glosses, or foundations with skin care claims like lifting effects or sun protection - are becoming more desirable.
Ethical and environmental concerns are expected to gain traction among Kazakhstani consumers, particularly among younger, trend-sensitive demographics. This will drive increased demand for vegan, cruelty-free, and sustainably packaged products.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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