Companies are putting new strategies and products into place based on what appeals to Gen Z, in order to target this generation. There will be growth in sectors which are essential to Gen Z, such as sustainability, as these consumers gain access to financial freedom and exert more influence on the consumer products industry and economic climate.
Over the forecast period, colour cosmetics will see sales sustained by rising disposable incomes within Kenya’s expanding middle-class demographic, pushing demand for high-quality make-up products.
Greater consumer interest in make-up will support sales in colour cosmetics over the forecast period, with evolving consumer preferences and beauty trends in Kenya leading to increased demand for a wide array of cosmetics options. A growing emphasis on personal grooming and self-expression contributes substantially to the category’s development.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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