Colour cosmetics is expected to perform positively over the forecast period. A gradual lowering of the inflation rate and a recovery of consumer purchasing power and a general improvement in the country’s economic situation should allow consumers to spend more on beauty products.
Social media platforms are playing an increasingly important role in shaping beauty trends and directing consumption in colour cosmetics. Platforms such as Instagram, TikTok and YouTube have become fundamental for the discovery of new products and the promotion of beauty trends.
Innovation within colour cosmetics is expected to be driven by several major trends in the coming years. One of the main ones will likely be the development of multifunctional products, which offer multiple benefits in a single product, reducing the complexity of beauty routines and minimising their environmental impact.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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