Colour cosmetics is poised to continue registering growth over the forecast period as daily use becomes increasingly integrated into consumer routines. The role of e-commerce will further accelerate growth by enhancing product accessibility, particularly in smaller towns where offline choices may be limited.
Emerging brands are anticipated to drive growth by embracing creative formats and bold, vibrant marketing. Gen Z consumers are attracted to experimentation and are more inclined to try unconventional formats such as stick blushes, colour-changing lip products, or multi-use crayons.
Looking ahead, A shift towards bolder and more expressive makeup styles is on the horizon. After years of minimalist, natural looks dominating the mainstream, there is a growing appetite among consumers, particularly Gen Z, for experimentation and individuality.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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