Colour cosmetics is projected to see stronger growth over the forecast period compared to the review period, in value terms (at constant 2024 prices). This growth is expected to be driven by rising incomes in Vietnam, which should encourage consumers, especially younger ones, to allocate more of their budget to make-up as part of their daily routines.
Consumers are increasingly favouring comfortable, long-lasting make-up formulations that enhance natural beauty while providing hydration. Given that many Vietnamese individuals have naturally darker lip tones, matte hydrating lipstick products are in high demand, offering non-drying, transfer-resistant wear while also softening and enhancing lip colour.
New textures and formats are expected to become more prevalent across all categories in Vietnam’s colour cosmetics market over the forecast period, offering greater convenience for daily use and travel-friendly applications. Lightweight, easy-to-blend formulas such as serums or gel-based or stick foundation/concealer, and cushion, cream or stick blusher are anticipated to see strong growth in the coming years, catering to consumers seeking effortless application and portability.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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