Colour cosmetics sales will remain positive in the forecast period. Premium lip gloss is set to rise fastest, while facial make-up will continue to benefit from increased demand for multipurpose products such as CC creams and foundations with sun protection and self-tanning properties.
During the review period, several new mass brands entered coloured cosmetics in Finland and gained share. There is intensified competition within mass colour cosmetics, and it remains to be seen which of the low-cost brands will be able to maintain and grow their share.
Colour cosmetics products are more often multipurpose products, offering additional properties such as sun care or self-tanning in facial make-up or moisturising in lip make-up. This trend is set to accelerate, and the forecast period will also see a greater variety of formats including liquid eye shadows and spray primers.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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