Colour cosmetics will continue to gain traction over the forecast period, driven by new product launches and a large and growing customer base. Increasingly, Bulgarians are starting to use colour cosmetics earlier in life.
The premium segment will outperform the mass segment in colour cosmetics over the forecast period as the premiumisation trend gathers pace in product development. Economic recovery and lower inflation is expected to boost demand for higher-end products across multiple categories including eye makeup, facial makeup, and lip products.
Multifunctional products with added benefits will continue to emerge in both mass and premium colour cosmetics, with more sophisticated and complex formulations being launched. Some brands are already focusing on launching products with high-value benefits, such as Teaology’s Tea Lash Volume Peptide mascara.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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