Sales of colour cosmetics are projected to increase throughout the forecast period, with BB/ CC creams leading growth. The desire for picture-perfect makeup, driven by social media, will continue to fuel demand for BB/CC creams, as well as primers, foundations, concealers, mascaras, contour products, highlighters, bronzers, brow products, and finishing sprays.
Across the review period, Douglas expanded its portfolio by introducing more mass-market brands such as L’Oréal, Maybelline, and its own Douglas private label, which were previously absent from its range. This strategy will enhance Douglas's accessibility to a broader audience, enabling budget-conscious shoppers to explore more affordable options while providing the opportunity to trade up to premium brands over time.
Brands will increasingly introduce multi-use products across the forecast period, such as tinted skincare and hybrid foundations, while prioritising refillable and recyclable packaging. We expect to see a growing presence of liquid and cream blushes, bronzers, and highlighters in the market, as demonstrated by products like Catrice SkinGlaze Hydrating Primer Serum Drops, Catrice Ten!sational 10-in-1 Multitalent Primer, Catrice The Vitamin C Primer with 2% Vitamin C, Catrice Perfector Poreless with Niacinamide, and L'Oréal LumiGlow.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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