The outlook for colour cosmetics in the US is positive in the forecast period in constant value terms, albeit cautious, with a gradually improving growth rate in 2025 and beyond. While colour cosmetics has shown great resilience despite economic uncertainties and high inflation rates in recent years, the performance in 2024 signals the possibility of cautious, strategic, and intentional consumers moving forward.
Over the forecast period, leaning into skinification or a hybridisation of colour cosmetics and skin care will be key to success. Nearly half (46%) of US consumers reported moderate or extreme concern over skin health in 2024, rising eight percentage points from 2023, and likely to continue its upward trend in the forecast period (Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2024, n=187).
With retail e-commerce already representing 40% of the distribution of colour cosmetics in the US in 2024, digital avenues for shopping and consumer engagement are only expected to grow in importance over the forecast period. One of these is the quickly rising TikTok social media app, which has been crucial in creating a space where consumers can conveniently and easily discover, experiment, play with, and maybe even purchase beauty products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!