During the forecast period, the colour cosmetics category is expected to see a continued move towards products offering other functional characteristics and incorporating natural and mineral ingredients that will allow daily use. These developments will bring colour cosmetics into increasingly direct competition with skin care products such as concealers with anti-ageing features.
Lip products – including both lipstick and lip gloss – is expected to be amongst the most dynamic categories over the forecast period. The category is also expected to be dynamic in terms of new product launches, with a number of developments focusing on increasing the volume of the lips, such as the recently launched VoluLips Gloss.
One major issue in colour cosmetics that is unlikely to be resolved before the end of the forecast period is that the consumer base for these products is still quite small as there are many women in Morocco who have little to no interest in colour cosmetics. Many women, mainly residents of smaller towns and cities and those living in rural areas of the country, still consider wearing colour cosmetics on a daily basis to be unnecessary, while some restrict their daily use of colour cosmetics to traditional options such as Kohl, Swak and the traditional lipstick lakar el fassi.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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