Over the forecast period, sales of colour cosmetics are expected remain buoyant in both current value and volume terms, with lip products enjoying the most dynamism in current value terms. The makeup trends of 2025 will focus on creating radiant and healthy skin looks.
A growing range of new launches is expected to blur the lines between skincare and colour cosmetics as companies continue to enhance their products with anti-ageing, nourishing and hydrating properties. Ingredients such as SPFs, retinol, collagen, and peptides are anticipated to be incorporated into facial makeup, while in eye makeup, vitamins will be introduced into mascara or eyebrow products to promote growth.
Given the sustained growth of the mass segment, companies within the industry will continue to expand their portfolios, further energising the category. Firms like Cerescos, the owner of Masglo, have reported their entry into the makeup category with 58 product types, aiming to enhance their internationalisation strategy after 40 years in nail care.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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