Demand for multifunctional products within colour consumers is rising among Thai consumers in a trend set to persist throughout the forecast period. Such products appeal through both convenience and cost concerns.
As social beliefs are become less conservative among more local consumers, Thais are becoming more open-minded towards and interested in alternative lifestyles and less driven by traditional norms. In response, brands are taking steps to align themselves to these evolving trends and preferences.
Sustainability will continue to gain ground in colour cosmetics as both local and international brands embrace green ideals. Products in line with clean beauty trends will see greater investment and the concept will become more central to marketing strategies.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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