Sales of colour cosmetics are expected to continue rising in current value terms over the forecast period. This growth will be supported by an anticipated improvement in the Peruvian economy in the coming years.
Across the review period, there was a clear trend among direct selling brands to diversify distribution channels. While direct selling remains their principal route to market, through beauty consultants who visit customers in their homes, these brands have increasingly focused on developing and strengthening alternative channels such as physical retail stores and e-commerce platforms.
The importance of local and niche brands will rise over the forecast period, notably so in competition with other imported lines. Local and niche brands tend to cover different needs, with a strong focus on ingredients, formulas, and brand image, alongside a deep understanding of local consumers and the offer of personalised services.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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