While the overall outlook for colour cosmetics is positive, both retail volume and value sales (at constant 2024 prices) are expected to remain below pre-pandemic levels. The category’s performance is likely to be influenced by changing demands and routines, with multifunctional colour cosmetics set to continue evolving and becoming increasingly popular in Hong Kong.
Local consumers are increasingly concerned about their skin health and are searching for colour cosmetics that also nourish and improve their skin. Consumers in Hong Kong view make-up as an extension of their skin care routines, rather than just a cosmetic layer.
AI is set to further revolutionise colour cosmetics in the coming years by offering innovative applications that extend beyond personalised recommendations. One key application is personalised shade matching, as AI algorithms can analyse a user's skin tone, undertones, and even lighting conditions to accurately recommend the most suitable foundation, concealer, or lipstick shade.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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