Colour cosmetics will see further though slowed value growth in the forecast period, benefiting from continued innovation and an engaged younger consumer group, as well as on-going promotion through social media channels. The skinimalism trend will be key to continued growth for BB creams and facial products as facial cosmetics move towards a more natural look with minimal coverage, boosting sales in lighter products.
Younger and younger French consumers are embracing colour cosmetics, amid varying opinion about using some of these products on younger skin. The phenomenon of Sephora kids - children between 8-13 years old buying at Sephora and then posting on TikTok and Instagram - is gaining ground in France after the term was initially coined in the US.
Colour cosmetics will continue to constantly evolve, with new product launches consistently driving sales. Innovation will be driven by sustainability, which is now more than just a commitment from brands and has become the norm.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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