Following a projected dip in retail volume and value (constant 2024 prices) sales in 2025, colour cosmetics is expected to post slight-to-moderate rises over the remainder of the forecast period. High prices are likely be the main driver of retail value growth.
Digital media is expected to play a key role in the performance of colour cosmetics in the forecast period. Digital marketing allows brand owners to gain a deeper understanding of consumer profiles and develop more targeted products and marketing strategies.
Innovation is also expected to focus on ingredients in colour cosmetics. This is set to cover sustainable sourcing, biodegradability, transparent ingredients lists and bio-based formulations.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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