In the forecast period, colour cosmetics in Japan is expected to maintain its growth trend in retail value terms at constant 2024 prices, due to the normalisation of social behaviours and the entry of luxury brands. However, several factors suggest that a full recovery to the pre-pandemic level of sales might be challenging.
Demand for colour cosmetics which incorporate UV protection and skin care benefits is anticipated to continue growing. In November 2024, Fujifilm launched a make-up base under its Astalift brand, employing proprietary technology capable of blocking deep UV rays, which constitute about half of the UV spectrum.
As consumers increasingly focus on the overall texture of their face, and the contours of their eyes, nose, and jawline, there is a growing demand for a professional-grade finish, which in turn is boosting interest not only in colour cosmetics which can provide a flawless finish, but also specialised make-up tools and brushes for application of these products. The application of foundation has become widely recognised as having better results when using puffs and brushes.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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